Tom’s Weekly Tips, Links and Tidbits Newsletter


Because friends don't let friends stay ignorant

Wednesday 23rd May 2012


I trust this finds you fit and well.


Computers | Health | Humour | Other
Public Relations and Marketing


Google revamps US search

Google is revamping the way it handles searches in the United States to give users quick access to answers without leaving the page, the company said.,google-revamps-us-search.aspx

Chrome outpaces Internet Explorer

Chrome has overtaken Internet Explorer (IE) as the most used desktop browser globally for the first time, according to one web metrics firm.,chrome-outpaces-internet-explorer.aspx

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No Elevator To Success

You CAN Do It!

No matter if it is eating healthy, losing weight, exercising, building or maintaining a relationship, setting an example, getting out a better quality product - they none of them can be “put on automatic”.

But that’s OK. You are the source of inspiration and energy. You know how to ask questions, to read and to learn and apply what you have learned. You have what it takes. Anyone who tells you otherwise does not have your best interests at heart. Remember that and make some progress today on your goals and purposes!

Coke and Pepsi Contain Carcinogens

Nightmares about the backlash they suffered the last time they dared to change the secret recipe for their drink still most likely haunt Coca-Cola executives.

But 27 years after the ill-fated launch of New Coke, the threat of having a cancer warning placed on their famous red bottles is forcing them to revise the closely guarded ingredients again.

With its arch rival Pepsi, Coca-Cola is altering its drink in the US after the state of California declared one of its flavourings a carcinogen – though it will continue to sell the old form of the drink in Britain and the rest of Europe, with no cautionary labelling.

The two drinks have been made to include less of the chemical 4-methylimidazole, a caramel flavouring known as 4-MEI, which the National Institute of Environmental Health Sciences in the US has linked it to cancer in mice and leukaemia in rats. It can be formed during the process of cooking certain ingredients and consequently may be found in minor amounts in many foods. Under Californian law, drinks containing a certain level of carcinogens must have a cancer-warning label on their packaging.

But the two companies – which, combined, make up 90 per cent of the soft-drink market in the US – insist the ingredient is not a health risk.

High Fructose Corn Syrup Can Make You Dumb Warns US Scientist

Eating too much sugar can eat away at your brainpower, according to US scientists who published a study Tuesday showing how a steady diet of high-fructose corn syrup sapped lab rats’ memories.

Researchers at the University of California Los Angeles (UCLA) fed two groups of rats a solution containing high-fructose corn syrup — a common ingredient in processed foods — as drinking water for six weeks.

One group of rats was supplemented with brain-boosting omega-3 fatty acids in the form of flaxseed oil and docosahexaenoic acid (DHA), while the other group was not.

Before the sugar drinks began, the rats were enrolled in a five-day training session in a complicated maze. After six weeks on the sweet solution, the rats were then placed back in the maze to see how they fared.

“The DHA-deprived animals were slower, and their brains showed a decline in synaptic activity,” said Fernando Gomez-Pinilla, a professor of neurosurgery at the David Geffen School of Medicine at UCLA.

“Their brain cells had trouble signaling each other, disrupting the rats’ ability to think clearly and recall the route they’d learned six weeks earlier.”

A closer look at the rat brains revealed that those who were not fed DHA supplements had also developed signs of resistance to insulin, a hormone that controls blood sugar and regulates brain function.

“Because insulin can penetrate the blood-brain barrier, the hormone may signal neurons to trigger reactions that disrupt learning and cause memory loss,” Gomez-Pinilla said.

In other words, eating too much fructose could interfere with insulin’s ability to regulate how cells use and store sugar, which is necessary for processing thoughts and emotions.

“Insulin is important in the body for controlling blood sugar, but it may play a different role in the brain, where insulin appears to disturb memory and learning,” Gomez-Pinilla said.

“Our study shows that a high-fructose diet harms the brain as well as the body. This is something new.”

High-fructose corn syrup is commonly found in soda, condiments, applesauce, baby food and other processed snacks.

The average American consumes more than 40 pounds (18 kilograms) of high-fructose corn syrup per year, according to the US Department of Agriculture.

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Mum’s Wisdom

Mum left a note for her teenage son. “I am going away for the weekend. I left $100 in your room for food. Clean your room and you will find it.”

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Believe Nothing

Introducing the Leap

A new way to control your computer. The comments are almost as interesting as the video.

War Versus Basic Services

Wise Words

This girl’s words bring tears to my eyes.
Read them.
Think on them.
Act on them.

Our Strategy

Charity Fitness Fun Day

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Public Relations and Marketing

What To Give Away, What To Charge For

If you pay attention to the e-mails you get from information marketers, you notice that in addition to selling you their content they are also giving a lot of their content away!

You should do the same. Why?

Because if all you are doing is selling, your prospects will stop reading your e-mails.

But if you offer a combination of both free and paid content, they will stay interested and keep reading.

They will also appreciate the free stuff you give them, and pay back your generosity by ordering more from you.

What can you give away for free? Links that let your readers watch a video online free. Or listen to an audio mp3 file. Invitations to attend free webinars. Free special reports and e-books.

The important question, however, is: What content do you give away free vs. what content do you charge for?

Many experts say that you should give away your best information! Their logic is as follows: if readers don’t think your free stuff is great, they’re not going to order your paid products.

The contrary school says that if you give away your best stuff, then your readers have what they need, and there’s no reason to get (and pay for) additional content from you.

So ... what do you give away for free and what do you charge for?

My rule of thumb, given to me by Internet marketing consultant Wendy Montes de Oca, is as follow:

***Your free content tells your readers what to do. Your paid content tells them how to do it.***

For example, in a recent e-mail to you, I revealed the 5 best ways to promote yourself as a freelance copywriter.

I told what the 5 methods were. But in the limited space of an e-mail, I could not possibly tell how to do each.

However, I do sell information products that teach how to do each method in great detail. And those I offer to my readers at a reasonable price.

Now, you don’t always have to stick with Wendy’s rule about giving away only what-to-do information. There are exceptions.

Internet marketing guru Terry Dean says, "You can also tell people how to solve a minor problem when you’re selling the solution to a bigger problem."

He adds: “At times I do give the how-to away, especially when it leaves them wanting more, like when you give people how to do step one and now they need to know how to do steps two, three, and four.”


Bob Bly

P.S. If you are interested in further exploring the subject of how to create information products you can sell or give away, click here now:

Bob Bly
Copywriter / Consultant

Your USP (Unique Selling Proposition)

from Scott Bywater

Some of the toughest businesses to be in are those where you are forced to compete with others on a regular basis.

Businesses like building. Or termite control. Or plumbing. Or printing...

Your customer always gets three quotes - and then picks and chooses based on what?

Based on price, right?

You know it’s price.

But is it really?

Or is it something deeper?

Truth is, the decision is made on price if you see yourself as a COMMODITY.

But there are things you can do to stop being in the commodity business, charge a higher price than your competition... AND STILL WIN THE BUSINESS.

These things will help you win your customers confidence every time.

They’ll help you attract a better quality of client.

And they’ll make your competitors cry.

There’s a chart on page 15 of the May edition of my bronze newsletter which shows you exactly what to do to go toe-2-toe with your competitor in the boxing ring and...


This little strategy will help you move from being a COMMODITY to running a MONOPOLY where you are the only logical choice.

And isn’t that worth $1?

Get it now by clicking here.

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Until next time,
dream big dreams,
read widely,
think well of your fellow man,
eat food that’s good for you
and do the important things
that make a difference -
they are rarely the urgent ones!


How To Live The Healthiest Life

Tom Grimshaw creates software, healthy snacks and
is also an optimum wellness researcher/writer who
enjoys bringing you the oldest and newest tips to
improve each of your 12 pillars of Optimal Health.

Check out the special report he has compiled here
How to Live The Healthiest Life

Copyright 2012 by Tom Grimshaw - ALL RIGHTS RESERVED.
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